The Chocolate Bliss team working with you on the marketing plan collaborated to brainstorm the strengths, weaknesses, opportunities, and threats associated with the launch of the new product. One of the items they brainstormed is, “More distributors want to carry craft chocolate.” Which SWOT category does this item relate to? Select one.

opportunities
threats
strengths
weaknesses

1 answer

The item "More distributors want to carry craft chocolate" relates to the opportunities category in the SWOT analysis.