Cala’s team is currently working on ideas for a new baking tool to add to her company’s product mix. Her team is meeting once a day to brainstorm ideas, but so far no one has come up with a profitable idea. What stage of the new product development is Cala’s team MOST likely on?
A.
market testing
B.
prototype development
C.
idea generation
D.
screen and evaluation
1 answer
C. idea generation
1 answer