Cala’s team is currently working on ideas for a new baking tool to add to her company’s product mix. Her team is meeting once a day to brainstorm ideas, but so far no one has come up with a profitable idea. What stage of the new product development is Cala’s team MOST likely on?

A.
market testing

B.
prototype development

C.
idea generation

D.
screen and evaluation

1 answer

C. idea generation