C. A detailed customer profile
In conducting a needs analysis and establishing the characteristics of the customers for the new product, it is important to create a detailed customer profile. This will help Sarah and Ann understand the demographics, psychographics, behaviors, and preferences of their target market. This information will guide them in developing a product that meets the specific needs and desires of their customers.
Sarah and Ann would like to introduce a new product onto the market namely a specially designed cross-trainer shoe that contributes to the burning off of calories while wearing and training with these shoes. Which one of the following will be considered in conducting a needs analysis and establishing the characteristics of the customers.(2)
A.
SWOT analysis.
B.
Marketing strategy
C.
A detailed customer profile
D.
Market positioning
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