Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by ______

Question

Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by ______
Which choice most logically completes the text?
Choose 1 answer:
Choose 1 answer:
(Choice A)   the amount of detail viewed in previous ads. 
A
the amount of detail viewed in previous ads.
(Choice B)   the time of day that the ad is viewed. 
B
the time of day that the ad is viewed.
(Choice C)   the length of time viewing previous ads. 
C
the length of time viewing previous ads.
(Choice D)   the number of people who viewed the ad. 
D
the number of people who viewed the ad.

GPT-4o mini · Answer

The most logical choice to complete the text is:

(Choice A) the amount of detail viewed in previous ads.

This choice directly relates to the findings of the study, where the level of detail in the first ad influenced participants' opinions of the second ad for the store.