Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by ______

Question

Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by ______
Which choice most logically completes the text?
Choose 1 answer:
Choose 1 answer:
(Choice A)   the amount of detail viewed in previous ads. 
A
the amount of detail viewed in previous ads.
(Choice B)   the time of day that the ad is viewed. 
B
the time of day that the ad is viewed.
(Choice C)   the length of time viewing previous ads. 
C
the length of time viewing previous ads.
(Choice D)   the number of people who viewed the ad. 
D
the number of people who viewed the ad.

GPT 3.5 · Accepted Answer

A) the amount of detail viewed in previous ads.