Question

A group of marketing students made a list of PR best practices, but they made one mistake. Which item should be removed from their list?

(1 point)
Responses

prioritize clear and honest communication

prioritize clear and honest communication

use PR to build and maintain relationships

use PR to build and maintain relationships

focus on a single communication channel

focus on a single communication channel

build PR communications around brands

1 answer

The item that should be removed from the list is:

focus on a single communication channel

In public relations, it's essential to engage with multiple communication channels to reach a broader audience and adapt to different preferences. Focusing on a single channel limits the effectiveness of PR strategies.