A group of marketing students made a list of PR best practices, but they made one mistake. Which item should be removed from their list?

Question

(1 point)
Responses

prioritize clear and honest communication

prioritize clear and honest communication

use PR to build and maintain relationships

use PR to build and maintain relationships

focus on a single communication channel

focus on a single communication channel

build PR communications around brands

Answer 1

The item that should be removed from their list is "focus on a single communication channel."

In PR best practices, it's important to utilize multiple communication channels to reach a broader audience and effectively engage with various stakeholders. Focusing on just one communication channel would limit the potential impact of PR efforts.