Question 8

Which of the following is true about videos on social media?

81% of the top 500 posts in 2018 were videos

Tweets with videos get 20 times more engagement than those without

Instagram videos have 5 times more engagement than photos

Status: [object Object]
1 point
Coursera Honor Co

1 answer

Based on general social media trends, here’s an analysis of your statements:

  1. 81% of the top 500 posts in 2018 were videos: This figure seems unusually high; however, video content does typically perform well on social media.

  2. Tweets with videos get 20 times more engagement than those without: This is a commonly cited statistic in social media marketing, indicating that tweets with videos do indeed attract significantly more engagement.

  3. Instagram videos have 5 times more engagement than photos: While video content on Instagram does tend to perform better than photo posts, specific engagement ratios can vary and may not universally represent a precise figure of 5 times.

Based on the available data and trends, it is well-supported that tweets with videos receive substantially more engagement compared to those without. Therefore, the statement “Tweets with videos get 20 times more engagement than those without” is likely the most accurate among the options provided.