Based on recent social media engagement statistics, the following statements can be evaluated:
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Instagram videos have 5 times more engagement than photos - This is a commonly referenced statistic, as video content typically drives higher engagement rates on Instagram compared to photo posts.
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81% of the top 500 posts in 2018 were videos - While engagement with video content has increased significantly, this specific statistic might not be accurate and can vary by source.
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Tweets with videos get 20 times more engagement than those without - This is also a well-cited figure and reflects the growing importance of video in social media interactions on platforms like Twitter.
Out of the three options, the first and third statements are widely accepted findings in social media metrics. However, the most consistently cited figure is that tweets with videos receive significantly higher engagement, often approaching the stated 20 times.
Based on this, if you need to select a statement that is true, both the first and third statements could be considered correct. However, if we were to prioritize the statistics based on common references, the third statement would typically hold a strong backing in engagement metrics.
In conclusion, the most likely true statement based on widespread social media analysis is:
Tweets with videos get 20 times more engagement than those without.
5 answers