QUESTION 5
Eric must do an assignment on consumer preferences of different smartphone brands. Which data source would be most appropriate for his research?
A journal article published in a reputable journal in 2020 on the effects of smartphone use on consumers’ personal relationships.
A journal article published in a reputable journal in 2007 on the factors that affect consumers’ preferences of different smartphones.
Market research report sponsored by Samsung on the consumer preferences of different smartphones
A market research report by an independent organisation on the consumer preferences of different smartphones.
1 answer
The most appropriate data source for Eric's research on consumer preferences of different smartphone brands would be a market research report by an independent organization. This report would provide the necessary information and insights on consumer preferences in an unbiased and objective manner.
1 answer