Eric must do an assignment on consumer preferences of different smartphone brands. Which data source would be most appropriate for his research?

Question

Market research report sponsored by Samsung on the consumer preferences of different smartphones

A journal article published in a reputable journal in 2020 on the effects of smartphone use on consumers’ personal relationships.

A journal article published in a reputable journal in 2007 on the factors that affect consumers’ preferences of different smartphones.

A market research report by an independent organisation on the consumer preferences of different smartphone

Answer 1

brands.