To find the value of \( b \), the vertical intercept in the equation \( y = 10x + b \), we can plug in one of the data points given. Let's use the point \( (4, 120) \).
Using the formula:
\[ y = 10x + b \]
Substituting \( x = 4 \) and \( y = 120 \):
\[ 120 = 10 \cdot 4 + b \]
Now simplify:
\[ 120 = 40 + b \]
To isolate \( b \), we subtract 40 from both sides:
\[ b = 120 - 40 \]
\[ b = 80 \]
Thus, the vertical intercept \( b \) is \( 80 \).