In April 2018, Ford Motor Company made a decision about their opportunity costs moving forward and announced they will focus future production on SUVs, pickup trucks, and commercial vehicles rather than passenger cars. This decision was driven by a desire to make the company more profitable in light of:

Question

(1 point)
Responses

falling sales revenue in their automobile line.

falling sales revenue in their automobile line.

growing sales revenue in their automobile line.

growing sales revenue in their automobile line.

the environmental benefit of SUVs.

the environmental benefit of SUVs.

the profitability of selling more pickup trucks.

Answer 1

The correct response is:

falling sales revenue in their automobile line.

Ford's shift in focus was primarily a response to declining sales in traditional passenger cars, leading them to prioritize more profitable segments such as SUVs and pickup trucks.