In this scenario, the movie star would most likely use trademarks to show that the make-up is made by her company. Trademarks protect brand names, logos, and slogans, allowing consumers to identify the source of goods or services. By registering a trademark for her make-up brand, she can ensure that her brand is recognizable and legally protected from imitation by others.
While other forms of intellectual property, such as patents (for innovative formulations), registered designs (for unique packaging designs), and copyright (for marketing materials), could also be relevant, trademarks are the primary means for establishing brand identity in the marketplace.
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