Imagine a movie star setting up a company to sell her own make-up brand. What type of intellectual property will she use to show that the make-up is made by her company?
Geographical indications.
Trademarks.
Registered designs.
Copyright.
Patents.
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Trademarks would be the most suitable type of intellectual property for the movie star to use to show that the make-up is made by her company. Trademarks are used to distinguish the goods or services of one company from those of others, and they can consist of words, logos, slogans, or a combination of these. By registering a trademark for her make-up brand, the movie star can protect the brand name, logo, or any other distinctive features associated with her products, ensuring that consumers can easily recognize and differentiate her make-up from those of other companies.
1 answer