I need some scholarly journal articles discussing the importance of listening for mass media professionals, especially those in radio. Can anyone help me find atleast 4 articles? Thanks!

Answer 1

I went to http://scholar.google.com and entered "importance of listening" radio (including the quotation marks).

Here are the results:
http://scholar.google.com/scholar?q=%22importance+of+listening%22+radio&hl=en&btnG=Search&as_sdt=10000000000001&as_sdtp=on

If you don't find what you need in here, change the search words -- but don't use regular www.google.com. Use scholar.google.com instead.

Answer 2

This doesn't relate to radio, but I hope it helps.

http://www.members.cox.net/dagershaw/lol/Listener.htm

Answer 3

Thanks for the help!