How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. Then discuss how they would affect the development of the programmer's marketing strategy.

2 answers

How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. Then discuss how they would affect the development of the programmer's marketing strategy.
4p: production, price, promotion, place