According to Jeffrey Harper, why are goals and objectives important in marketing?

Question

Responses

To prove marketing has value
To prove marketing has value

To show the importance of marketing to company owners
To show the importance of marketing to company owners

To make customers understand a product's value
To make customers understand a product's value

To keep everyone motivated to achieve the same thing

Answer 1

According to Jeffrey Harper, goals and objectives are important in marketing primarily to keep everyone motivated to achieve the same thing. Setting clear goals and objectives helps align the efforts of the marketing team and ensures that all members are working towards a common target, fostering collaboration and focus within the organization.