The appropriation of graffiti styles by marketers has likely led to the following effects on its status:
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It has made the definition of graffiti more unclear - As graffiti styles are adopted by marketers, the line between art and vandalism becomes blurred, leading to confusion about what constitutes graffiti and its legitimacy as an art form.
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It has clearly defined graffiti as vandalism - The commercialization of graffiti can reinforce negative perceptions, framing it primarily as vandalism when created without permission, thus reinforcing legal consequences for unauthorized street artists.
Overall, the marketing appropriation of graffiti complicates its cultural significance and how society perceives it.