How can an understanding of profit margins assist the construction safety practitioner in achieving safety excellence on a project?

I know that profit margins is defined as the difference between the selling price of a product and the costs associated with its production and sale.

However, I am unsure how this assist the safety practitioner in achieving safety excellence on a project. Please help!

Since this is not my area of expertise, I searched Google under the key words "'profit margin' safety construction" to get these possible sources:

http://www.davesmithco.com/Profiting_from_Safety.pdf
http://72.14.253.104/search?q=cache:O3pK1cQIiUEJ:cqpi2.engr.wisc.edu/cprc/docs/IJIE03PPP.ppt+%22profit+margin%22+safety+construction&hl=en&ct=clnk&cd=2&gl=us&client=safari
(Broken Link Removed)
http://www.lhsfna.org/index.cfm?objectID=191C9D75-D56F-E6FA-937CCB7AA94CD088

In the future, you can find the information you desire more quickly, if you use appropriate key words to do your own search.

I hope this helps. Thanksfor asking.