Hi i have 2 weeks to write a paper about anything related to marketing. It has to be 7 pages so I need a good topic and a place to find solid information (our teacher said don't use wikipedia at all because he hates it). I was wondering if you could help me get started. thanks!

Answer 1

1) Get a new teacher. Wiki has been tested over and over, it is as reliable as Briticanna. Besides, if you don't think the author is an expert, go to his sources cited at the end of the article.

2) What about for marketing....
a) How blind test marketing works (xxx prefer Pepsi over Coke..)
b) How advertising is tested on "test" audiences.
c) a paper on the New Coke fiasco a few years ago, there should be plenty of information on that.
d) what about marketing of prescription drugs? That ought to be interesting.

Answer 2

Yeh i agree with you about wikipedia, but my teachers lame. Trust me i wish i could get a new teacher. Marketing of prescription drugs actually sounds pretty interesting thanks!