5. Which of the following is a criticism of cause-related marketing?
a. Cause-related marketing is more of a strategy for selling than giving.
b. Cause-related marketing is placing the burden of giving on the consumer instead of the company.**
c. Cause-related marketing is becoming commonplace, and consumers are just ignoring it.
d. Cause-related marketing is shown to hurt rather than help a company in the long run.
6. Consumer markets consist of
a. Individuals that buy goods and services to resell.
b. Companies that produce products to sell to consumers.
c. Households that buy goods for personal consumption.**
d. Government agencies that buy goods to produce public services.
7. Understanding a target customer base allows a company to
a. Develop and market a product that is desired by all possible consumers**
b. Develop products that are more desirable and cheaper than the competition
c. Create a marketing strategy that is tailored for a particular group of consumers
d. Write a marketing plan that is effective for a product, regardless of consumer characteristics
8. The significant increase in _________ marketing has forced on companies a new set of social and ethical issues that focus primarily on privacy issues.
a. Cause-related
b. Telephone
c. Social network
d. internet**
9. Which of the following is not a customer market targeted by companies?
a. Cultural markets**
b. Reseller markets
c. Government markets
d. Consumer markets
10. Companies are using social media in their marketing strategies to allow
a. Customers to post comments in support of their products
b. Two-way conversations with customers and prospective customers
c. Easy access to customer databases for one-to-one marketing
d. Announcements to reach a larger audience**
2 answers
5. Which of the following is a criticism of cause-related marketing?
b. Cause-related marketing is placing the burden of giving on the consumer instead of the company.**
6. Consumer markets consist of
c. Households that buy goods for personal consumption.**
7. Understanding a target customer base allows a company to
c. Create a marketing strategy that is tailored for a particular group of consumers
8. The significant increase in _________ marketing has forced on companies a new set of social and ethical issues that focus primarily on privacy issues.
c. Social network
9. Which of the following is not a customer market targeted by companies?
c. Government markets
10. Companies are using social media in their marketing strategies to allow
d. Announcements to reach a larger audience**
by best-spinner.com
2 answers