Here are some questions I'm stuck with. If anyone has answers, that would be helpful to review them before my final Wednesday. It has to do with the CROCS company. Thanks...
CROCS FINAL EXAM CASE STUDY QUESTIONS
This case is about a company that became very successful primarily because of its ability to respond quickly to customer demand along with good solid strategic planning that took advantage of the company’s core competencies. These first two questions address this area.
1. One of Crocs core competencies is a highly responsive supply chain. How does this give Crocs the advantage over its competitors? And, describe the three phase supply chain development strategy that Crocs used to achieve their flexible supply chain.
2. What are Crocs other core competencies? And explain how these also give Crocs a competitive advantage.
In his book Good to Great Jim Collins talks about leadership and not only about getting the right people on the bus but also about getting them in the right seats and getting the wrong people off of the bus. These next questions address Crocs management team.
3. The three founders of Crocs hired Ronald Snyder, A college buddy and an outsider to the shoe industry, as a part time consultant to the company in October of 2003 and by January of 2005 he was their CEO. What was his management style? What strategies did he develop for Crocs that he used in the electronics industry? What was his attitude toward dealing with suppliers and the normal way of doing business in the shoe industry?
4. What were the key moves that Snyder made that led to Crocs success?
Customers are an important part of the supply chain as well as logistics, transportations and distribution.
5. What is Crocs relationship with their customers (both big and small)? Describe how they treated their customers differently than their competitors and what was the customer’s reaction to this?
6. Crocs has been very successful in its first four years. How can they best build on its success? Give some specific strategies or ideas.
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