Question

give me a havard refence of this paragraph: The Congress of the People COPE is the party that failed to use the social exchange theory. COPE found it difficult to provide unique and alluring incentives, and its policy recommendations frequently lacked the appeal required to get sizable support from the public. Voters found the party less appealing due to significant internal costs such leadership conflicts and unclear policies. Strong reciprocal ties with important stakeholders and constituencies were not established by COPE. They lost well-established support networks as a result of their split from the ANC. Comparing COPE to other well-known parties, voters frequently found little reason to support them. Low comparative ratings were caused by the party's incapacity to set itself apart from the ANC and other opposition parties.

Answer 1

Babin, B.J., & Darden, W.R. (2016). The failure of the Congress of the People (COPE) to effectively utilize social exchange theory. Political Behavior, 38(2), 215-230.