give me a havard reference for this paragraph: Since apartheid ended in 1994, the African National Congress (ANC), which has ruled South Africa, has effectively incorporated Social Exchange Theory concepts into its political campaigns. Significant social and economic changes, including as advancements in housing, education, and healthcare, have traditionally been promised and accomplished by the ANC. By presenting its programs as essential to the stability and advancement of the nation, the party has been able to reduce the perceived costs of its policies. With important constituencies like labor unions (like COSATU) and the South African Communist Party (SACP), the ANC has cultivated strong reciprocal partnerships by offering policy influence in exchange for support. By emphasizing its past accomplishments and the dangers of relying on unproven or inexperienced political organizations, the ANC has frequently positioned itself as the greatest alternative to opposition parties.
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