Here are a number of sites that may be of help.
http://www.google.com/search?hl=en&ie=ISO-8859-1&q=media+synergy&btnG=Google+Search&aq=f&oq=&aqi=
Give a good example of media synergy where certain media products are connected and promoted in various locations and through various media? Be specific. Why were these products interlinked?
1 answer