E-mail advertising is claimed to be very effective for vial marketing purposes – that is, buzz generation. This is accomplished by requesting an e-mail recipient to forward the message to a friend.

Question

Present your views on the effectiveness of the e-mail viral marketing practice. In other words, explain what makes e-mail buzz generation effective or not.

Answer 1

Please post YOUR ideas on this topic, and someone here will be able to comment on your thinking.

Thanks.

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