A company has been advertising their handmade wool scarves and hats to potential customers around the United States. They need to cut their advertising budget. The most effective type of marketing research to do this would most likely be a/an _____.

Question

Responses

selective research study
selective research study

organizational image study
organizational image study

market segmentation study
market segmentation study

evaluative research survey

Answer 1

The most effective type of marketing research to cut their advertising budget would most likely be a market segmentation study.

A market segmentation study helps identify different customer segments within the target audience. By understanding which segments are most responsive to their advertising, the company can tailor its marketing efforts more effectively and allocate its budget to the channels and segments that yield the highest return on investment.