Dropbox Assignment

Question

Internet Retailing

Visit an e-commerce Web site such as Amazon. com and find a product you would like to purchase. While looking at the page for that item, count the number of other products that are being offered on that page.

Activity

Answer the following questions: What do they have in common? Why are they appearing on that page?

Submit your answers to the dropbox titled: Computer Technology and Marketing

Answer 1

Dropbox Assignment: Internet Retailing

Product Selected:

For this assignment, I selected a wireless Bluetooth headphone from Amazon.com.

Number of Other Products:

On the product page for the wireless Bluetooth headphone, there are 15 other products displayed.

Common Characteristics:

1. Category: All the products are within the same category of audio electronics, specifically headphones and earphones.
2. Price Range: They generally fall within a similar price range, which markets to potential buyers interested in similar quality and features.
3. Compatibility: The products displayed are compatible with the same devices (smartphones, tablets, laptops).
4. Popularity: Many of these products are also "best sellers" or have high ratings, indicating their popularity among consumers.
5. Branding: The products often come from well-known brands in the audio equipment industry, which can enhance trust and appeal.

Why They Appear on the Page:

1. Cross-Selling: These products are shown to encourage cross-selling. Since customers may be looking for similar items, it increases the chances of additional purchases.
2. Comparison Shopping: By displaying similar products, customers can easily compare features, prices, and styles, helping them make informed decisions.
3. Customer Recommendations: Many of the products are likely recommended based on what other buyers have purchased alongside the Bluetooth headphone.
4. Enhanced Shopping Experience: Showing a variety of options enhances the shopping experience, as it provides choices that may better fit the customer's individual preferences.
5. Targeted Advertising: This selection may also be influenced by data-driven algorithms that take into account the customer's browsing history and preferences.

Conclusion

The presence of these additional products on the page not only increases potential sales opportunities for the retailer but also enhances the customer experience by offering choices that align closely with their interests.

Submission

This document will be submitted to the dropbox titled: Computer Technology and Marketing.