Dropbox Assignment

Question

Internet Retailing

Visit an e-commerce Web site such as Amazon com and find a product you would like to purchase. While looking at the page for that item, count the number of other products that are being offered on that page.

Activity

Answer the following questions: What do they have in common? Why are they appearing on that page?

Submit your answers to the dropbox titled: Computer Technology and Marketing

the product I choose is FANXITON DIY Lash Extension Kit Volume Lash Clusters 40D+50D D Curl Individual Lashes Lash Clusters Kit Thick Eyelash Extension Kit 280 pcs Thin Band Cluster Lashes Lash Bond and Seal Lash Tweezers

Answer 1

Answers

Product Page Chosen: FANXITON DIY Lash Extension Kit Volume Lash Clusters 40D+50D D Curl Individual Lashes Lash Clusters Kit Thick Eyelash Extension Kit 280 pcs Thin Band Cluster Lashes Lash Bond and Seal Lash Tweezers

Number of Other Products Found: 12 related products

Commonalities Among Other Products:

1. Category: All products are related to eyelash extensions and beauty enhancements.
2. Purpose: These products serve the same primary function of enhancing eyelashes, either through extensions or related accessories.
3. Target Audience: The products target similar demographics, predominantly individuals interested in beauty, cosmetics, and DIY enhancements.
4. Branding: Many of the related products are from the same or similar brands, enhancing brand presence and recognition.
5. Usage: All products are designed to be used by consumers looking to improve their personal appearance, specifically focused on eye makeup.

Reason for Appearing on The Page:

1. Cross-Promotion: The related products are displayed to encourage upselling and cross-selling, enticing customers to consider additional purchases that complement their original choice.
2. Customer Interests: The algorithm used by e-commerce sites like Amazon analyzes customer behavior, showcasing items that other shoppers frequently purchase alongside the selected product, enhancing the likelihood of a purchase.
3. Enhanced Shopping Experience: Providing a range of related items helps customers find all the necessary tools and accessories for their beauty routine in one place, improving convenience.
4. Increased Average Order Value: By showcasing complementary products, e-commerce platforms aim to increase the overall cart value through consolidated purchasing.

By understanding the relationships between products displayed on the page, customers can make informed decisions, ensuring they have everything they need for their eyelash extension journey.