Dropbox Assignment

Question

Internet Retailing

Visit an e-commerce Web site such as Amazon. com and find a product you would like to purchase. While looking at the page for that item, count the number of other products that are being offered on that page.

Activity

Answer the following questions: What do they have in common? Why are they appearing on that page?

Submit your answers to the dropbox titled: Computer Technology and Marketing

Answer 1

Internet Retailing Assignment

Product Selected: I visited Amazon.com and chose the product: Echo Dot (4th Gen).

Count of Other Products: On the product page for the Echo Dot, I counted 10 other products being offered.

Commonalities:

1. Category: All the additional products are related to smart home devices and accessories. This includes smart speakers, smart lighting, and other Alexa-enabled devices.
2. Branding: Most products are from the same brand (Amazon) or compatible brands, ensuring they work seamlessly with the Echo Dot.
3. Related Features: The products are designed to enhance the smart home experience, showcasing similar functionalities such as voice control and home automation.
4. Price Range: The products are within a similar price range, appealing to consumers looking for budget-friendly smart home solutions.

Reason for Appearance:

1. Cross-Selling: Amazon employs cross-selling techniques to increase sales by presenting related items. By showcasing items that complement the Echo Dot, they encourage customers to consider purchasing additional products.
2. Upgrade/Accessories: Many customers looking for the Echo Dot may also need accessories or upgrades, making these products relevant to their shopping journey.
3. Customization: By featuring a variety of products, Amazon allows consumers to customize their smart home setups, enhancing the overall shopping experience.
4. Customer Behavior: Amazon's algorithms often display products based on browsing history and previous purchases, leading to a curated list that matches consumer interests.

Conclusion: The products displayed alongside the Echo Dot are interrelated and align with customer interests in the smart home category, enhancing both the shopping experience and potential sales for Amazon.

Submission

I will submit this response to the dropbox titled: Computer Technology and Marketing.