1. Reason versus emotion: In persuasive communication, using either reason or emotion can be effective, depending on the audience and context. For example, a politician might use emotional appeals to connect with voters on a personal level, while a salesperson might use logical arguments to convince a potential customer to purchase a product.
2. One sided versus two-sided messages: One-sided messages only present the arguments in favor of a particular position, while two-sided messages also acknowledge and refute potential counterarguments. For example, a company might use a two-sided message in a PR campaign to address criticisms and maintain credibility with their audience.
3. Repetition: Repeating key points or messages can help reinforce them in the minds of the audience. For example, a brand might use repetition in advertising to make sure consumers remember their product or slogan.
4. Advertisement wear-out: This refers to the point at which an advertisement becomes less effective due to overexposure or lack of relevancy. For example, a company running the same ad on TV multiple times a day for weeks may experience wear-out as viewers become tired of seeing the same message. To combat this, advertisers can vary their messaging and target different audiences to keep their campaigns fresh and engaging.
Discuss Components of persuasion and provide practical examples
Says what:the message
1. Reason versus emotion
2. One sided versus two-sided messages
3. Repition
4. Advertisement wear-out
1 answer
1 answer