1. Reason versus emotion: Persuasion can be achieved by appealing to either reason or emotion. Reason-based persuasion involves presenting logical arguments, facts, and evidence to convince others of a certain idea or belief. For example, a car manufacturer may use statistics and safety ratings to persuade consumers to buy their vehicles. On the other hand, emotion-based persuasion involves tapping into the feelings and emotions of the audience to gain their support. For instance, a charity organization may use heart-wrenching stories and images to persuade people to donate money.
2. One-sided messages: One-sided messages present only one side of the argument and do not acknowledge or address counterarguments. This can be effective in situations where the audience is already predisposed to agree with the message or when the issue is not highly controversial. For example, a political candidate may use one-sided messages in speeches to rally their supporters and convince undecided voters.
3. Repetition: Repetition is a common technique used in persuasion to reinforce a message and increase its impact. Hearing or seeing a message multiple times can make it more memorable and persuasive. For example, a company may run the same advertising campaign across different platforms to reach a wider audience and increase brand recognition.
4. Advertisement wear-out: Advertisement wear-out refers to the point at which a marketing message loses its effectiveness due to overexposure. This can happen when the same ad is shown too frequently or for too long, causing viewers to become numb to the message and ignore it. To prevent advertisement wear-out, companies may need to regularly update their advertising campaigns and introduce new messages to keep the audience engaged and interested.
Discuss Components of persuasion and provide practical examples
1. Reason versus emotion
2 one sided messages
3 repetition
Advertisement wear-out
1 answer
1 answer