Dina just bought a new television and for the past month, she has been increasingly unhappy with it. She feels that the picture is too grainy and the volume is too low. She posts her complaints about the television on several social media sites, encouraging others to spend their money on a different product. What stage of the consumer decision-making process is Dina MOST likely on?

Question

Dina just bought a new television and for the past month, she has been increasingly unhappy with it. She feels that the picture is too grainy and the volume is too low. She posts her complaints about the television on several social media sites, encouraging others to spend their money on a different product.  What stage of the consumer decision-making process is Dina MOST likely on?

A. 
internal information search

B. 
need recognition

C. 
post-purchase

D. 
evaluation of alternatives

Bot · Answer

C. post-purchase