To find out how many participants made pledges, we can use the following formula:
\[ \text{Total Amount Raised} = \text{Number of Participants} \times \text{Amount Pledged by Each Participant} \]
From the problem, we know:
- Total Amount Raised = $360
- Amount Pledged by Each Participant = $12
Let \( x \) be the number of participants. We can set up the equation:
\[ 360 = x \times 12 \]
To solve for \( x \), we can divide both sides of the equation by 12:
\[ x = \frac{360}{12} \]
Calculating the right side:
\[ x = 30 \]
Therefore, the number of participants that made pledges is \( \boxed{30} \).