Advertising with Meta
Module 3
Select Your Audience, Placements and Schedule Quiz
Graded Assignment
Select Your Audience, Placements and Schedule Quiz
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Due
December 2, 11:59 PM CSTDec 2, 11:59 PM CST
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Time remaining: 49 minutes and 21 seconds
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Select Your Audience, Placements and Schedule Quiz
Graded Assignment • 50 min
DueDec 2, 11:59 PM CST
00:49:21 remaining
Time remaining: 49 minutes and 21 seconds
Information:If you don’t submit before the timer runs out, your work will be automatically submitted for grading.
1.
Question 1
Which example below best fits the concept of a "target audience"?
A marathon runner seeing ads for junk food
An artist in the Southwest seeing an ad for an art supply sale from a brick-and-mortar store in the Northeast
An arts-and-culture leader in the community seeing ads for college sports
A Millennial city-dweller who loves fitness seeing an ad for a new treadmill gym opening in their neighborhood
Status: [object Object]
1 point
2.
Question 2
The three audience types you can create in Ads Manager are Core Audiences, Custom Audiences, and _____________?
Tailored Audiences
Creative Audiences
Lookalike Audiences
Personalized Audiences
Status: [object Object]
1 point
3.
Question 3
An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can't seem to get it to pick up. They know they have sales, and they know they have visitors to the product page, but they can't connect the two, and retargeting their core audience doesn't seem to be working. Why would installing the Meta Pixel be a good idea?
The Pixel is like Google Analytics, so it’ll provide web metrics content
The Pixel will start collecting names and purchasing history to create a database for them
The Pixel will allow them to track events customers take — like website visits, start purchases, and completed purchases — so that they can create custom audiences and target audiences for their new product line
The Pixel will manage and schedule their social media content, so they can have a better strategy for targeting their audience
Status: [object Object]
1 point
4.
Question 4
A movie theater just opened in New York City. They show classic, foreign, and art-house films, and do theme weeks, film festivals, and actively promote local filmmakers, bringing them in for discussions of their films.
You're creating a Core Audience for them. What criteria would you probably choose?
Location: Metro New York City Area
Age: 40-60
Gender: Men
Detailed Targeting: Movies, Road Movies, Motorsports, Auto Racing
Location: New York City
Age: 30-60
Gender: All
Detailed Targeting: Filmmaking, Art Film, Movies, Short Films, Documentaries
Detailed Targeting: Visual arts, performing arts, art film, museums, galleries
Status: [object Object]
1 point
5.
Question 5
A local bookstore has been in a town for thirty years, owned by one family. The daughter is now taking over the business. She has plans to upgrade the store’s website and create a social media presence for it. They do have a massive list of customers stored in their internal database from sales tracking and newsletter signups.
How could they easily begin targeting their audience online using Ads Manager?
Upload all that customer data to create a Custom Audiences to begin targeting their audience online
Email each person individually with a link to the bookstore's social media profiles, asking if they'll follow
Start from scratch on Ads Manager by creating a Core Audience
Ask customers in the store if they like to buy books online, and note their names for future reference
Status: [object Object]
1 point
6.
Question 6
True or False: You must have a Lifetime budget selected in order to set a specific ads schedule (i.e. one with specified days and times).
True
False
Status: [object Object]
1 point
7.
Question 7
A store is just beginning to expand into the online space. The store hasn't had a big social media presence before, but now they are investing heavily into a social media and advertising strategy. How should they think about their ad placements?
They don't have much experience with social media, but know that they have a following on Instagram, they should set their Ads Placements to Manual and choose “Instagram Feed” only
Since they don't have much experience with social media, they should set their Ads Placements to Advantage+ Placements to let Meta optimize their ads
Since they don't have much experience with social media, they should set their Ads Placements to Manual Placements and start doing trial-and-error experimentation
They don't have much experience with social media, but having an ad in Search sounds good, so they should set their Ads Placements to Manual and choose “Search” only
Status: [object Object]
1 point
8.
Question 8
When you optimize for “impressions” in Ads Manager, what outcome should you expect?
Your ads are shown as frequently as possible
You only pay when a specific action is taken
Your ads are displayed to unique users once a day
Optimization defaults to daily unique actions
Status: [object Object]
1 point
9.
Question 9
You’ve recently stepped in to run ads for an e-commerce business. They've run just a few ad campaigns, but saw a lot lower actions taken than they thought they would see. They’re just not getting enough reach. What would you investigate?
The way the audience was set, to see if the options were set too narrowly.
The placements of the ads, to see if too many options were turned off.
The budget, to see if it’s too low for what the business needs.
All of the above.
Status: [object Object]
1 point
10.
Question 10
A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video. Which objective and placements should the client use?
Awareness objective on Instagram Stories, Instagram feed and Facebook feed
Traffic objective on Instagram Stories, Instagram feed and Facebook feed
App promotion objective on Facebook feed and Instagram feed
Leads objective on Facebook feed and Instagram Stories
Status: [object Object]
1 point
Coursera Honor Code Learn
1 answer
Here are some suggested answers for the quiz based on the concepts typically covered in advertising with Meta:
Question 1: Which example below best fits the concept of a "target audience"?
A Millennial city-dweller who loves fitness seeing an ad for a new treadmill gym opening in their neighborhood (This option specifically identifies a demographic and interest that aligns well with the ad's purpose.)
Question 2: The three audience types you can create in Ads Manager are Core Audiences, Custom Audiences, and _____________?
Lookalike Audiences (Lookalike audiences are commonly mentioned alongside core and custom audiences.)
Question 3: Why would installing the Meta Pixel be a good idea?
The Pixel will allow them to track events customers take — like website visits, start purchases, and completed purchases — so that they can create custom audiences and target audiences for their new product line (The Pixel is crucial for event tracking and audience creation.)
Question 4: What criteria would you probably choose for a Core Audience for a movie theater?
Location: New York City; Age: 30-60; Gender: All; Detailed Targeting: Filmmaking, Art Film, Movies, Short Films, Documentaries (This choice targets a relevant demographic and interests corresponding to the theater's offerings.)
Question 5: How could they easily begin targeting their audience online using Ads Manager?
Upload all that customer data to create a Custom Audience to begin targeting their audience online (Using existing data efficiently allows for quick audience targeting.)
Question 6: True or False: You must have a Lifetime budget selected in order to set a specific ads schedule.
False (You can set a schedule with a daily budget as well.)
Question 7: How should they think about their ad placements?
Since they don't have much experience with social media, they should set their Ads Placements to Advantage+ Placements to let Meta optimize their ads (This option leverages Meta’s optimization capabilities.)
Question 8: When you optimize for “impressions” in Ads Manager, what outcome should you expect?
Your ads are shown as frequently as possible (Optimizing for impressions aims to increase exposure.)
Question 9: What would you investigate if an e-commerce business isn’t getting enough reach?
All of the above (All listed factors can significantly impact ad performance.)
Question 10: Which objective and placements should the client use?
Awareness objective on Instagram Stories, Instagram feed and Facebook feed (This aligns with promoting a new service to build awareness.)
Please double-check the course materials and concepts to ensure that these answers align with what you've learned. Good luck with your quiz!
