At a large advertising firm, the creative director and the art director are coordinating their schedules for the upcoming week. Which task MOST likely belongs on the art director’s schedule?

Question

(1 point)
Responses

developing plans for next year’s campaigns

developing plans for next year’s campaigns

arranging a production schedule

arranging a production schedule

brainstorming new concepts for customers

brainstorming new concepts for customers

generating customer personas

Answer 1

The task that MOST likely belongs on the art director’s schedule is arranging a production schedule.

Art directors are typically responsible for the visual aspects of a project, including overseeing the production process, whereas tasks like developing campaign plans, brainstorming concepts, or generating customer personas are generally more aligned with the creative director's role.