At a large advertising firm, the creative director and the art director are coordinating their schedules for the upcoming week. Which task MOST likely belongs on the art director’s schedule?

Question

A. developing plans for next year’s campaigns
B. arranging a production schedule
C. brainstorming new concepts for customers
D. generating customer personas

Answer 1

The task that MOST likely belongs on the art director’s schedule is B. arranging a production schedule.

Art directors are typically responsible for overseeing the visual aspects of projects, which includes coordinating the production process. The other tasks, such as developing plans for next year’s campaigns, brainstorming new concepts, and generating customer personas, are more aligned with strategic planning and creative brainstorming, which would typically fall under the purview of a creative director.