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Assignment Type: Individual Project Deliverable Length: 500–750 words
Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT
You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.
Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:
•Describe your reasoning for identifying them as worthy of pursuing.
•Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
•Discuss the risk in pursuing each opportunity.
•Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?
•Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?
2 answers
Amyris Biotechnologies was building a plant in 2009 and had synthetic technology to change sugarcane to fuels and chemicals that can be renewed. Their marketing firm was looking for a chemical and a fuel that could be recycled for future use. In 2011, it was decided that the fuel and chemical would actually be more of a hindrance than useful because It is not easily done. This would be considered a low-hanging fruit, because it is better to explore oppurtunities that are a little farther than normal. This could have a negative impact on the company because it is not a direct success and could possibly deter profit from the organization.
Dollar Inc. is a company that is in Canada which is the leading stores in the Dollar Stores. This company gets most of its resources from Asia and started being more successful in 2004 when there was a buyout in 2004 which brought on a successful IPO. Dollarama has a high growth rate but also is doubts that the increase in merchandise costs will increase the price in their stores. This would be considered a single because it is just one company in this part of the world that is in that type of business. This is mostly positive because there are not many stores such as this type in that particular area.
Bling Nation was started in 2007 in the state of California and is a mobile payment plan such as Visa and Mastercard. This was used so that people would be able to pay their cell phone bills in an efficient manner so that there were no complications. This helps the user make payments right from their personal checking accounts and savings plans. The only issue that this company sees is getting ready for renewing their business model. This would be considered a homerun because it is successful and nothing has really deterred this company from making a profit. This is a positive thing because this company can continue making a profit if their success with customers continues to thrive.
In conclusion, there are many different types of companies that can either be successful or end up not making a large profit margin as they had expected, and no matter what type of company it is, there is usually some type of risk. These risks could either be just a minor setback, or be the downfall to the whole corporation. I agree that many companies can do well if they are managed right and not too many big risks be made in the name of the company.
Dollar Inc. is a company that is in Canada which is the leading stores in the Dollar Stores. This company gets most of its resources from Asia and started being more successful in 2004 when there was a buyout in 2004 which brought on a successful IPO. Dollarama has a high growth rate but also is doubts that the increase in merchandise costs will increase the price in their stores. This would be considered a single because it is just one company in this part of the world that is in that type of business. This is mostly positive because there are not many stores such as this type in that particular area.
Bling Nation was started in 2007 in the state of California and is a mobile payment plan such as Visa and Mastercard. This was used so that people would be able to pay their cell phone bills in an efficient manner so that there were no complications. This helps the user make payments right from their personal checking accounts and savings plans. The only issue that this company sees is getting ready for renewing their business model. This would be considered a homerun because it is successful and nothing has really deterred this company from making a profit. This is a positive thing because this company can continue making a profit if their success with customers continues to thrive.
In conclusion, there are many different types of companies that can either be successful or end up not making a large profit margin as they had expected, and no matter what type of company it is, there is usually some type of risk. These risks could either be just a minor setback, or be the downfall to the whole corporation. I agree that many companies can do well if they are managed right and not too many big risks be made in the name of the company.
3 answers