The ad most likely represents clickbait. This is characterized by sensationalized headlines designed to attract attention and encourage readers to click for more information. The use of phrases like "you won’t believe his incredible results" is a common tactic in clickbait.
As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent?
(1 point)
Responses
clickbait
clickbait
direct mail
direct mail
pay-per-search
pay-per-search
native advertising
native advertising
1 answer
1 answer