The advertising technique most likely represented by this ad is clickbait. Clickbait is designed to attract attention and encourage viewers to click on a link by using sensational headlines and images, often promising intriguing or unbelievable results to entice engagement.
As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for
two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent?
(1 point)
clickbait
direct mail
pay-per-search
native advertising
1 answer
1 answer