A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it. •Write a mini-marketing PowerPoint presentation plan that addresses the launch of the site and the maintenance campaign.

Question

A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it. •Write a mini-marketing PowerPoint presentation plan that addresses the launch of the site and the maintenance campaign.
•Discuss the plan to decide what steps need to be taken.
The part I need help with is brand and identity. I need to create 2 slides identifying the advantages and disadvantages of keeping the existing name or creating a new one. I have tried researching this but am coming up short. Do you have any idea where I can find this kind of information? I can write my own work I just don't know where to look. The book I have for class doesn't cover this a lot.