The persuasive technique being used in this scenario is ethos. Ethos relies on the credibility or character of the spokesperson, in this case, the professional basketball player, to persuade the audience to trust and buy the endorsed drink.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
avant-garde
avant-garde
logos
logos
ethos
ethos
bandwagon
1 answer
1 answer