The persuasive technique being used is ethos. This technique appeals to credibility and trustworthiness, as the endorsement of a drink by a professional basketball player can influence consumers by leveraging the athlete's reputation and authority in the sports world.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
avant-garde
avant-garde
ethos
ethos
logos
logos
bandwagon
1 answer