A marketing plan includes a number of factors including the marketing mix which of the following defines is the marketing mix
a plan for spending monet
using names and symbols to identify the companys products
how the company intendes for customers to view its product relative to the competition
the variables of product price place and promotion
1 answer
The marketing mix refers to the variables of product, price, place, and promotion that a company utilizes in their marketing strategy.
1 answer