A marketing plan includes a number of factors, including the marketing mix. What is the marketing mix?

A.
How the company intends for customers to view its product relative to the competition

B.
Using names and symbols to identify the company’s products

C.
A plan for spending money

D.
The variables of product, price, place, and promotion
1 answer
D. The variables of product, price, place, and promotion.
1 answer