The marketing department might recommend a fuel-efficient luxury car for the next year’s line-up. This option addresses both trends in customer preferences: the growing demand for fuel-efficient vehicles and the continued interest in luxury models. By combining these two elements, the manufacturer could appeal to a broader audience while capitalizing on the current market trends.
A car manufacturer notices that customers are increasingly buying its most fuel-efficient models. At the same time, its top two luxury models also make up significant sales. What might the marketing department recommend for the next year’s line-up?
Responses
a larger luxury car
a fuel-efficient luxury car
a strict focus on fuel-efficient cars
a truck that will attract different customers
1 answer