The marketing department might recommend a fuel-efficient luxury car. This option would cater to both the increasing demand for fuel-efficient models and the continued interest in luxury vehicles. By combining these two trends, the manufacturer can potentially capture a larger market share and meet customer preferences effectively.
A car manufacturer notices that customers are increasingly buying its most fuel-efficient models. At the same time, its top two luxury models also make up significant sales. What might the marketing department recommend for the next year’s line-up?
(1 point)
Responses
a larger luxury car
a larger luxury car
a fuel-efficient luxury car
a fuel-efficient luxury car
a strict focus on fuel-efficient cars
a strict focus on fuel-efficient cars
a truck that will attract different customers
1 answer