Give at least one example of a form of advertising that influences consumer behavior — that is, advertising that persuades people to buy a good or service that otherwise would not have purchased.
3 answers
I'm not usually susceptible to advertising. However, one hot summer day as I was driving across state, a McDonald's billboard advertising a cold mocha drink, caught my eye. I couldn't get it out of my mind, so I stopped at the next McDonald's and bought one.
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