Asked by RAJA

Thirty years ago, the market for chicken was perfectly competitive. Then, Frank Perdue started marketing chicken under his own name.

How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?
What did society gain from having brand name chicken? What did society lose?
Answered by Ms. Sue
http://en.wikipedia.org/wiki/Perdue_Farms
Answered by RAJA
that doesnt really help me out with the question, but thanks
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